COURSE Overview

In this course, you'll get to play some mind games. You'll learn to craft killer experiences with key lessons from cognitive psychology. At its core, design is a form of psychology. How often are you asked to influence people to click a button? Buy a product? Stay on a page? Every little detail we choose — from the colors we select, to the placement of call-to-action buttons, to the partner logos that line our sites — can influence a customer one way or the other. 

The point of almost any website is to convince the right people to take a certain action. As customers, we like to think of ourselves as logical, yet 95% of our decisions are unconscious. In this course, you will learn how to weave cognitive psychology into your digital experiences. By the end of the day, you'll understand the basics behind how the way the human mind works, and be able to tap into the subconscious and identify opportunities to create persuasive triggers to boost engagement, leads, and conversions. 

Objectives & Activities

In this class, you will learn and practice cognitive psychology techniques related to neuro design. This course is updated frequently, based on new research constantly being published on this hot topic. By the end of this course, you will be able to:

  • Design more persuasive websites, apps, or products
  • Evaluate website designs for opportunities to add persuasive triggers
  • Describe the different parts of the brain, and how people make decisions online
  • Understand what part of a customer's brain is engaged at each point in their journey
  • Select the right persuasive technique for the micro-moment

This course lingers with you long after you leave the classroom. Once you sleep on it and start thinking about how to apply this in different areas of your work and life, feel free to choose to do your hour of mentoring with an expert in neuromarketing. Go ahead and bring your real-world situations and your toughest challenges. We'll provide you with a list of mentors who specialize in this area during this course.  


This course is one of six courses required for the UXMA Designer Certification. This certification also includes mentor-coach hours and a performance assessment. 

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